Stories make people feel something and if they feel something, they will act.
Sarah Browning our comms specialist is definitely a fan of Christmas spirit. She wrote this piece on her own blog last year, but we all love it so much we’re republishing it again: Santa’s Internal Comms Plan I’m not sure of the exact employment status of the elves – does Santa pay them a living … Continue reading Communication plan for Santa
by Sarah Browning As I write this piece, I am sitting in the Oakwood Centre in Woodley, the town where I live. I am here today because I attended a breakfast networking group in one of the centre’s meeting rooms and decided to stay on for a cup of tea in the café and to … Continue reading Community connections and stories
Several of us at Holy Brook find that a client often starts by working with us in one area and ends by needing support in a different area – which is one of the reasons our team with complementary skills love working together. Here Sarah explores a common issue facing communications professionals: I and many … Continue reading Do you want the strategy or the comms strategy?
Change. There’s a lot of it about. Some of it good. Some of it not-so-good. Some of it just plain baffling. And lots of it – in my experience anyway – badly communicated. There are, of course, fantastic examples of change communication, where everyone who is affected feels informed and engaged. They understand what is … Continue reading The missing message in change
As an internal communicator, there are many different types of audience you have to bear in mind. There is no such thing as a one-size fits all approach to internal communication – your communication plans should always acknowledge the groups within your staff body and use the golden thread of messaging to link everything together, … Continue reading How to communicate with frontline staff